Engineering 120 – Summer 2017

Engineering 120 – Summer 2017, Session C ,12:00P, 1:50P
Entrepreneurship for Scientists and Engineers
Instructor: Shahin Farshchi

Taught by a Silicon Valley venture capitalist, this course will help engineering
students build a basic framework for identifying and taking the initial steps
towards creating new technology-driven ventures.  The course will begin by
outlining the basic prerequisites for viable business plans, followed by
specific topics related to securing the basic assets and resources needed to
execute on that plan.

Passing is contingent upon (perfect) attendance, reading materials in advance,
active participation in discussion, and a final course project.  This course is
intended for graduating engineering undergraduates and graduate students with an
understanding of basic business principals.  ENGR 110 recommended but not
required as a prerequisite.

Topics Covered:
- Recognizing the convergence of unique resources and circumstance that can
yield opportunities - for new companies.
- Notion of enterprise value and the entrepreneur's task to create it from
nothing.
- How to identify, quantify, and execute on market opportunities.
- Leveraging as much as possible to extract and retain the most value and
casting that into a business plan
- Attracting and retaining the talent whose sweat and tears are key to the
success of any business
- Securing and building intellectual property assets.
- Identifying, understanding, and how to pursue the various sources of capital
available to fledgling businesses at various stages of maturity.
- The inevitable reality that things will not go as planned: the pivot.
- Properly quantifying and communicating the financial health of companies
- Maximizing the rewards of building a successful
- Leveraging the experience, expertise, and resources of customers, suppliers,
and strategic partners.

Term Project: Students will identify a business opportunity that leverages a
technology asset, generate and present a business plan for that opportunity.

QUESTIONS: Please email shahin.farshchi@gmail.com

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